What is Search Engine Optimization (SEO)

Search engine optimization (SEO)

In general, users do not make much use of the lists of favorites or bookmarks that provide browsers and systems rarely directly type the URL of the page you want to go, because he might not know it. 

"Doing a good SEO is critical ... but the key is to provide quality content." 

Given this dynamic, web positioning strategies are key. Since other hand, a search after less than 40% of Internet users reached the second page of results provided by a search engine, and only 10% check until the third. This is where it is clear the need to get visibility and get it you need to think like searchers to communicate better with them. 

Google, Yahoo, Bing and company order their results through mathematical algorithms to subject to analysis hundreds of factors. Each company uses a different formula and not the idea to decipher. 

The answer lies in the SEO. SEO is the acronym for "search engine optimization" (Search Engine Optimization) or "search engine optimizer" , which gives us a series of clues and techniques to interpret the way they operate search engines. 

1. Content

What you see vs. users. what search engines see. Users can watch and / or read web pages but search engines can only read the programming code with which they are developed and, even today, still can not read them all equally, for example Flash has recently joined Google results but can not be optimized as HTML. 

Graphics, sound and video are part of a page that search engines can not decipher, for this reason that the positioning work is based on HTML tags and text. 

2. Indexability

This concept refers to the ownership of the page to be properly indexed by search engine robots, allowing them access to every corner, making browsing and showing all its contents clearly. 

"The meta tags 

The Meta Tags are code found in the header and is not visible on the screen when displaying the page. There are several types of Meta-Tags and they do a description of the content and features we want that search engines take into account. 

Meta Robots : This tag is only necessary if you want that page is not indexed in search engines.

Meta Description: This tag is important because it allows us to make a more profound than in the title, which we refer to the page content.

Meta Keywords: Perhaps the most important, she put the key words through the schools want this page to be found on search engines. Any other Meta tag is considered by most search engines, only for some very specialized. It is noteworthy that Meta tags are not a magic solution to position a page in search engines, you need to use all the techniques to get good results.

In conclusion, the main goal HTML tags to keep in mind for a good positioning are: 

- Title. 

Before entering into any other topic or trick of positioning, it is important to define the titles of our pages, which should refer only briefly to the content of the page to which you are assigning, taking care to include the most important word describe the page or section to which we refer. 

- Description. 

Small individual description or abstract of the document as a meta tag that summarizes briefly and concisely the main content of the document that may appear below the title in the "SERP's" (pages of search engine results). 

- H1, H2, H3, Hn ... 

Correspond to the holders of any website, so that the text you include in this tag will be taken into account to know the content of the page. Its importance depends on the number that accompanies them, H1 being the most important and so on up to H6. You should only use one per page level and is not very useful beyond the H4. 

"The relevance 

Relevance is an important point, this means that any word used in the title and meta tags of the page in question should be included within the text content of the page. It is noteworthy that some practices are penalized by search engines such as using hidden text and word lists. 

"The URL 

You must try to be as descriptive as possible and semantically also facilitate the proper indexing of the document. As an example: www.nombreempresa.com / activity-main.html 

To strengthen the content of the site and improve your search engine ranking is important that labels and URL seen before with the same content. 

"The photographs 

They are read by search engines, but you can rename them or give them descriptive attributes to facilitate indexing. A picture of a cat whose name is "12345.jpg" will not be very descriptive, but if you change it to "gato.jpg" will be indicated to the search engines what that picture is. You can also add the ALT attribute very important for accessibility of documents and for proper indexing, with a description of the photo, in this case ALT = "a gray cat," and that will also serve people with disabilities visual acquainted with them. 

"The outgoing links 

They are also an important factor in the confidence that generates a site. Always try to add value to the user through the content with outbound links. Since your users can not navigate all the available web pages, your site becomes a benchmark with unique content and a number of resources that extend and complement the information. 

"The map 

Finally, your site should include a file sitemap.xml , a map of your site to facilitate proper indexing by search engines. 

3. Keywords

One of the most crucial factors in the management of the natural results are the key words, as in any book we are informed of the contents of the page to be text, are perfectly understood by search engines, you should avoid using text as: "Home Page", "Home," Name of the Institution. "Search engines are the main gateway to cyberspace. A person who wants to find a page on the Internet, usually done through a search engine. 

All positioning campaign must begin with the analysis of keywords or keywords for which you want to optimize the website. Keywords are defined as those words like "hotel" or strings of words such as "hotels in Barcelona" and your choice will depend on the content of your campaign objectives and finally, the target or target you want to go . 

SEO is the acronym for "search engine optimization" (Search Engine Optimization) or "search engine optimizer" (Search Engine Optimizer). 

The SEO is aimed at positioning a website in search engines and their importance is that much of our traffic comes from search engines, mainly Google. 

The SEO is roughly 4 points: 

Content. Basis of SEO, without content do not have anything to position. The aim is that the content created, have quality and accessible and readable by search engines. You can use SEO-Browser to view your site as seen by a search engine. 

Keywords (keywords). The basis of all search engine ranking are the key words, for according to the words that we include on our site, we store the search engines. So choose the best keywords for the site is one of the great challenges of SEO. The typical procedure to select and find keywords is that once chosen the theme on which we write, we do an investigation of possible keywords; through research on the topic to see what kind of concepts and words are the that are more related to it and then brainstorm ideas related words (can be through a tool like Google for keywords ). Once you've identified several key words then check the frequency with which they are searched and choose according to your target market and the competition for that keyword. It should be noted that the term "keyword" does not necessarily refer to a word and in most cases refers to sentences. 

Optimisation. Once you have the list of keywords that are going to use you should try to make the best use optimizing your content via tags , as the title (title), headings (h1, h2, h3, ...) and the description (mini-summary of your page). 

Authority. The way you show the search engines that our site is relevant, is through the sites we link. Do other sites link to us is what is known as link building . In addition, since the content is not sold alone is important to promote related sites, portals and social networks and eventually cultivate relationships with other bloggers and your own readers as it is they who can help you promote you by word of mouth.

4 .- Professional Services

Hiring an SEO is a very important decision that can improve your site and save you time, but also risk damaging your performance and reputation. Make sure to research the potential benefits and harms that a solvent can cause little SEO on your site. Many SEOs and other agencies and consultants provide useful services for website owners, including: 

Review the content and site structure. 

Technical assistance in website development: for example, hosting, redirects, error pages, use of JavaScript, and so on. 

Content Development. 

Management of online business development campaigns. 

Research keywords. 

SEO Training. 

Experience in specific sectors and geographic regions.

Remember that the search results page often includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links"). 

Advertise on Google does not influence the position in which your site appears in search results. Google never accepts money to include or rank sites in our search results, appearing in organic search results is free. 

There are free resources like Google Webmaster Tools, the Webmaster Central blog and the official forum, which can provide a wealth of information on optimizing your site for organic search. You can find many of these free resources as well as information on paid search in Google Webmaster Central .